July 20, 2025
Lessons from a Commission Tug-of-War: Ask, Document, Protect
A vague or expired buyer agency agreement can cause legal chaos—protect yourself by documenting everything and asking the right questions upfront.
Category: Prospecting
July 17, 2025
To Evict or Not to Evict: Guiding Your Sellers Through Difficult Rental Decisions
Help sellers weigh the pros and cons of keeping a tenant vs. evicting by presenting clear, strategic options that support their goals—not make decisions for them.
July 17, 2025
Top Tips for Helping Renters (and Why Smart Agents Are Leaning In)
Renters aren’t a detour—they’re your future buyers, sellers, and referral sources. Learn how to turn short-term leases into lifelong clients.
July 3, 2025
How Being the “Mayor” Of Your Real Estate Farm Area Wins You Clients
Prospecting isn’t just dialing the phone or knocking on doors; it’s about becoming such a brand name that you’re almost the “Mayor” of your farm area.
June 25, 2025
Direct Mail Marketing: How to Promote Yourself In Real Estate
What’s old is new again, and direct mail marketing is one of the best ways to promote yourself to your farm area!
June 15, 2025
Real Estate Coaching: Prospecting With Purpose
“What you do will only ever be as good as WHY you do it.” These powerful words from author and leader Zach Mercurio are a short, but strong reminder of why we need to find purpose in what we do. Unsurprisingly, this also includes finding purpose in our prospecting!
June 4, 2025
Real Estate Prospecting: How Intentionality Impacts Your “Talk Time”
Our success comes from helping clients, and we win over new clients by prospecting. There is a difference between prospecting for yourself and prospecting to help homeowners!
December 10, 2024
Defy Gravity with Lessons from Wicked the Movie
Embrace your uniqueness, build trust, and defy expectations—Wicked-inspired lessons to help your real estate career soar to magical heights.
December 3, 2024
The Magic of Inviting Your Clients to Your Office This Holiday Season
Smile Stops™ are great for client check-ins, but inviting clients to your office builds trust, boosts visibility, and sparks new business opportunities.
November 7, 2024
Empathetic Leadership: Achieving Team Objectives While Supporting Individual Needs
“The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” – Jim Rohn
November 6, 2024
The Secret to Turning Nosy Neighbors into New Clients at Your Open Houses
Turn nosy neighbors into future clients with a neighborhood-only open house that builds trust, offers insights, and leaves them eager to work with you.
October 25, 2023
Leading Through the Storm: Guiding Your Agents Through Times of Change and Controversy
The real estate industry is no stranger to change and controversy. In times of uncertainty, it’s up to leaders to guide agents through uncertain seas.