POWERFACT: If you’re not building inventory, you’re not creating cash flow.
In our business, our money goes up and down. Feels a little like a roller coaster right? What do your friends in every other profession have that we don’t have? A paycheck! When you’re not sure where YOUR next commission is coming from — it’s stressful. We get manic about it. We worry about having to get a “real job”.
It doesn’t have to be that way though. If you want to create a real estate business that you can consistently count on to earn the kind of living you want, you’ve got to focus on building your listing INVENTORY.
I love the shoe store analogy. You can open a shoe store and focus on filling it with shoes, advertising, and bringing in the buyers or you can find a buyer and drive them all over town to different shoe stores. Which makes more sense? Owning the store, right? Same thing in real estate. You can be the agent with the listing and have other agents working at helping you find the buyers, or you can put buyers in your car and literally spend your time selling another agent’s “shoes”.
Our market is always changing, always shifting, and the agents with their eye on the prize to create consistent, repeatable, reliable income — are building listing INVENTORY.
Here are six great places to start:
- Calling current FSBOs
- Calling current Expireds
- Calling your sphere
- Canvassing your farm
- Calling For Rent By Owners
- Call around competitor’s listings
Power Agents®, head over to your Prospecting tab and re-read the eGuide: 12 Best Ideas for Generating Listing Leads in 30 Days. It’s filled with strategies, dialogues, and tools to help you fill your “shoe store” — and be better prepared for whatever the market throws your way.
Not yet a Power Agent®? Did you know that for less than a dollar a day, you can have access to hundreds of marketing, prospecting, and objection handling tools – live weekly coaching, podcasts, webinars, and more? Start your Power Agent® free trial and have total access to every tool we have including letters, dialogues, training tips, webinars on demand, eBooks, and marketing tools.
If you’re ready to have everything you need to handle whatever the market tosses your way — get started today!
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