POWERFACT: Sometimes transacting business with friends damages relationships. Illustrating that for sellers who say, “I have a friend in the business,” is powerful.
If you’ve been in the business over six months, you’ve probably heard the “I have a friend” objection. I get it — sometimes they DO have a friend. Sometimes they’re just reaching for excuses. Either way, how you handle it can make or break the listing. If you’ve been face to face for a little while and you’ve done your job building rapport, then this one still gets pulled out of the seller’s bag of tricks, have no fear! You’ve got this!
I like to explain how much I respect a seller’s decision and their friendships. Then I illustrate how sometimes business transactions can go sideways, and when that happens we have to part ways with that business person — better to a professional than to risk damaging a friendship. Watch the video below for some dialogue on how to handle.
Power Agents®, you’ll find lots of skill-building tools and resources in your classroom. In fact, we put together a Strategy Guide to help you make the most of the tools that you have at your fingertips! Download your copy here.
You’ll also find tons of new tools for September in your What’s New Tab — Check it out!
For those of you who missed this month’s webinar, How to Generate a Listing SURGE in the Next 90 Days, we’ve made the recorded version available on-demand here for all to watch and learn from. On the webinar, Darryl shared many many of these lead strategies and more. Be sure to watch!
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