POWERFACT: When you know for a FACT that what you do helps people, and that you can without a doubt get more money for a home than someone can do on their own, conveying that fact becomes vital.
We do what we do to earn a good living — right? RIGHT! However, most agents that I know also do it because they love being in the people business. They truly are committed to helping people make the best possible decisions and real estate transactions for their family. Knowing — beyond a doubt — that you are better able to help a homeowner get more bottom line dollars for their home is the reason no FSBO should be a FSBO.
We’ve talked about the importance of building your listing inventory — now more than ever. I believe firmly that working with FSBOs and Expireds are two of the fastest ways to do that. That’s why I share so many strategies for helping these sellers not only achieve their goal of selling their homes, but also realizing a better return on their investment from that transaction by working with an agent.
In this video, I share the story of Colby Sambrotto, the founder of ForSaleByOwner.com and how he tried to sell his home on his own for six months and ended up hiring an agent at 6% commission to sell it, received multiple offers, and sold at $150,000 over list price! Bottom line? Homeowners make more money with less headaches using an agent. #NoFSBOShouldBeAFSBO Click To Tweet
I also share the story of Al Bennati, the co-owner of BUYOWNER.com, who listed his $3.78 home in Florida with a real estate professional.
So, if THESE two guys who have made their living telling people to FSBO need an agent to get their homes sold — what message should that send to all sellers?
Use this example next time you’re talking to a FSBO!
Power Agents®, in your Classroom under the Prospecting Tab, you’ll find a copy of these articles (Herald Tribune, Wall Street Journal, Time Magazine) as well as an updated PDF of the article from USA Today which shares why FSBOs can be a tough sale, to include in your marketing and listing conversations with FSBOs. We’ve included direct links to the articles online for you to share on your social media, as well as PDF’s that you can print to include in your Listing Conversation books for FSBOs.
We put them all together at the bottom of the page so you can find them all easily!
If you’re not CURRENTLY a Power Agent, now’s the time to try us for free for the next 30 days. You’ll have all the tools, training, and coaching you need to land those FSBO listings. Your free trial gives you total access to every tool we have including FSBO letters, dialogues, training tips, webinars on demand, eBooks, and marketing tools.
Now is NOT the time to reinvent the wheel. It’s the time to get laser-focused so that in 90 days, you’re in the position to handle whatever the market throws your way.
Ready? Set? Go!
Need help? Contact our team today at (800) 395-3905!